What the Award Is

The 10 Best Financial Advisors award recognizes a limited number of advisors or firms in each state or region whose clients rate them highly in public Google reviews, reflecting strong client ratings, during the award research period.

Why Client Satisfaction

Clients’ own descriptions of responsiveness, communication, and trust are among the clearest public signals of how an advisor treats the people they serve. The award focuses only on that signal.

How Advisors Are Selected

See Selection Criteria. In short: eligible U.S. advisors, strong average Google client ratings, and other qualitative factors reviewed over a recent period. Selection is never purchased.

Award Badge

Selected members may display:

10 Best Financial Advisors badgeOur Choice badge

Any use of the badge must be accompanied by, or link to, the required disclosures on our Award Disclosure page.

Membership Materials (optional)

Paid membership may include a digital badge, an enhanced directory profile, a plaque or certificate, and a press release template. See Registration.

This award is not indicative of future performance and is not an endorsement or guarantee of investment results.

American Institute of Financial Advisors